This article discusses how Tropicana redesigned their packaging and how it plans to bring back the previous version. This change was made in order to attract more customers to buy the product.
Introduction
The source for this article was found on New York Times online. Stuart Elliott. “Tropicana Discovers Some Buyers Are Passionate About Pacakaging�. Retrived Feburary 23, 2009. http://www.nvtimes.com/2009/02/23/business/media/23adocl.html?
Why Change?
Tropicana has decided to return to its orginal packaging and symbol of one of the most favorite bands of organge juice. The PepsiCo Americas Beverage division is changing their flagship product of Tropicana Pure Premium organge juice because some of the customers did not like the new design of the product. One of the worst things about the Tropicana redesign was the lost of the famous orange and straw. They described the new packaging as being� ugly�, and “resembling a generic brand�. When I first saw the Tropicana juice pacakaging, I thought that it was a store brand.
